Today, firms have developed various ways for their products to stand out from the competition. The way of presenting it has become fundamental, since it has to be attractive, attract attention and make you want to get it.
This has led to the search for forms of quality packaging that not only serve to transport, but are also part of a marketing and sales strategy.
Packaging experts believe that companies must comply with the four pillars of packaging so that shipments arrive in perfect condition, as well as make a great impression that allows companies to increase their profits.
The four pillars of product packaging
The first thing to do is make sure that the quality packaging is adequate. For this there is a list of guidelines that any packaging must comply with:
Select quality packaging: It is true that it is probably thrown away when the product is taken out, but a poor quality puts what it contains at risk. And there is nothing worse than the fact that someone receives your order with damage, just to save a few dollars on the packing material.
The package must be suitable for the size of the content. An oversized box may be able to fill with more items, but there is also a greater risk of them breaking or crushing.
Take care of the sealing: Once the products have been arranged in their packaging, it must be properly sealed. The usual is to close with tape, although it may be necessary to reinforce the seal in other ways, especially if it is something heavy.
Label correctly: If something is not properly labeled, it usually does not reach its destination. Therefore, if it is a product that is going to be sent somewhere, the origin and destination data must be very clear. The labels must be placed in a visible and protected way so that they do not come off.
Use of packaging as a promotional element
A simple cardboard box can do its job, but it is losing a unique opportunity to make known, not only the product, but the brand behind it.
One option could be to choose custom cardboard boxes, which will give the brand a greater presence. It is a very economical and effective marketing technique, since it turns the brand logo into something everyday, which is engraved in the consumer’s mind and increases the chances of getting new customers or loyalty to those who already have the product.
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